Privacy Policy

Last updated: January 25, 2025

This Privacy Policy describes how The Happening App (“the App”), operated by Eastern Strategy LLC (“we”, “us”, or “our”), collects, uses, and protects your information when you use the App.

By using the App, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Location Information

The App requires access to your device’s location in order to function as intended. We use your location to:

• Show nearby businesses, events, and promotions.
• Personalize your experience based on proximity.

If you do not allow location access, some or all features of the App may not work, and you may not be able to use the App at all.

1.2 Email Address

When you create an account or sign up to use the App, we collect your email address. We use your email to:

• Create and manage your account.
• Communicate important information about the App (such as updates or changes to this Privacy Policy or our Terms).
• Respond to support requests or inquiries.

1.3 Usage Data and Device Information

We may collect basic, non-identifying usage data such as:

• App interactions (e.g., which screens you view).
• Device type, operating system, and app version.

This information helps us understand how the App is used and improve performance and user experience.

2. How We Use Your Information

We use the information we collect for purposes including:

• Providing the core features of the App, such as showing nearby promotions and events based on your location.
• Creating and managing user accounts.
• Improving, debugging, and optimizing the App.
• Communicating with you about changes, support, or important notices.

3. How We Share Your Information

We do not sell your personal information.

We may share information in these limited situations:

• Service Providers: We may use trusted third-party providers (for example, analytics or hosting services) who help us operate and improve the App. These providers may process limited information on our behalf and are required to protect it.
• Legal Requirements: We may disclose information if required by law, regulation, or legal process, or to protect our rights or the rights of others.

4. Business Content and Third Parties

The App displays information about local businesses, including promotions, deals, and events. Some or all of this information may be:

• Provided by the business, or
• Entered by us based on information found on business websites or other public sources.

We do not control or guarantee the accuracy, availability, or correctness of third-party promotions or events. Prices, offers, and details may change at any time. You should always confirm details directly with the business.

This Privacy Policy applies only to The Happening App. It does not apply to any third-party websites, services, or businesses that you may visit or interact with through the App.

5. Data Retention

We retain your information for as long as necessary to provide the App and for legitimate business purposes, such as maintaining your account and complying with legal obligations. If you request deletion of your account, we will delete or anonymize your personal information, unless we are required to keep it longer by law.

6. Security

We use reasonable administrative, technical, and organizational measures to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Children’s Privacy

The App is not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn that we have unintentionally collected such information, we will take steps to delete it.

8. Your Choices

8.1 Location

You can control location access through your device settings. If you revoke location permissions, the App may not function properly or may become unusable.

8.2 Email Communication

If you no longer wish to receive certain types of emails from us (such as non-essential updates), you may follow the unsubscribe instructions in the email where applicable or contact us directly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Your continued use of the App after any changes means you accept the updated Privacy Policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: aaron@bostonmarketingco.com